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How Facebook can help prospective homeowners find a lender, house

Posted by:  Chip Poli
2013-12-27 10:43:07

As mobile devices continue to become increasingly prevalent in modern day society, individuals are relying more heavily on social media for a number of reasons. While most people might use smartphones and tablets to stay in contact with their friends and family members, others interested in the purchase of a home have been able to find trusted sources for residential financing as well as information on available properties.

The exchange of information taking place every day on social media websites such as Facebook has enabled savvy home hunters to obtain substantial information on lending and housing sales, in addition to virtually connecting with real estate professionals and Loan Officers who can facilitate their home buying process. Those individuals looking to pursue the path to homeownership can benefit significantly by taking advantage of the popular social media site for the following purposes.

Take virtual tours
Facebook allows users to publicly post expansive photo albums, which real estate agents can use to display their listed properties and include pertinent information such as the list date, general location and price, as well as included features and amenities. This platform offers interested buyers the opportunity to comment on the home and connect with involved parties.

Find reputable agents, lenders
Aside from staying in touch with friends and family members, Facebook users can follow their favorite companies and use the website to research businesses they may wish to solicit in the future. Individual real estate agents and trusted lenders have increasingly been creating Facebook business pages that allow them to communicate with potential clients and partners as well as providing key educational information about the home buying and home financing processes. By liking the various business pages you are interested in working with you will start seeing important information posted frequently on your own Facebook pages. Share with others in your network so they may also find useful information when the time is right for them.

Research testimonials
However, just because some real estate agents and residential lending firms look trustworthy, doesn't mean they are. For this reason, prospective homebuyers can also use Facebook as a helpful tool to gather customer reviews. One of the most effective forms of advertisement is word-of-mouth, so users should be sure to read posted comments from current and former clients.

Poli Mortgage Group knows the importance of being on the cutting-edge. The regional residential lending authority, which currently operates in 17 states across the East Coast, recently introduced its own mobile mortgage APP for Droid and Apple smartphones. The Poli Mortgage Mobile App affords users access to immediate updates on the loan transaction, and enables borrowers to stay connected with their real estate agents and Loan Officers around the clock. To learn more about this new technology, call 866-353-7654 today.

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