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Utilize the color gray to attract interested buyers to a staged home

Posted by:  Chip Poli
2014-02-06 13:04:14

Are you in the market to sell your home? Interested in learning of effective tactics to enhance its interior in order to attract potential buyers?

While some people in your situation may look to paint their residential properties with all the colors of the rainbow in hopes of appealing to a large group of prospective homeowners, increasingly, many are entrusting in the power of gray. This subtle, neutral tone serves to provide living spaces with an upscale appearance, and enables individuals to better envision themselves living there - possibly leading them to submit a purchase offer, according to the National Association of Realtors. 

"It's the hot new neutral, a sleek and sophisticated color option that adds refinement to almost any room," Debbie Zimmer, a paint and color expert with the Paint Quality Institute, told Realtor Magazine. "Walls that are painted gray are great backdrops for almost any style of décor, and gray is such a dignified color that it can elevate the appearance of even the most modest furnishings."

Hue to be used frequently in 2014
Whereas beige may have been the most popular color choice for sellers staging a home in the past, Zimmer explained that she thinks gray - as well similar shades - will be all the rage this year. She told the news source that the hue is perfect for high-end embellishments and accent pieces throughout a home, such as introducing a gray wash on wooden furniture or its fabric seats. In addition, Zimmer estimated that comparable colors such as silver will also experience a significant jump in popularity, as its flashiness can create a sophisticated aesthetic. 

Likewise, she also told Realtor Magazine that shades of white - such as off-white - are expected to make a big comeback in 2014. Due to the fact that the hue appeals to a wide audience and helps to clean up, brighten and enlarge the look of interior living spaces.

"As with gray, the ease of coordinating furnishings with a neutral hue like white is appealing to almost everyone," Zimmer said, according to the news source. "Those who are downsizing will favor white or very light-colored walls to make their new, smaller interiors look more spacious; and for those who may soon put up a 'For Sale' sign, white is the wise paint color to apply before listing a home."

Gray objects can heighten home's continuity
Not only will introducing gray to an area give it a more refined appearance, it can help to tie together all of the rooms in your house. Incorporating furniture or artwork featuring the color into each can create a sense of continuity that potential buyers could respond positively to.

According to HGTV, moving different items around and using one color when staging a house can help it appear to be a cohesive space. Painting two connected walls that have contrasting hues the same shade can help the area appear larger and more inviting. This is especially effective in small spaces that don't get much use. 

Whether you're looking to purchase a new house, or simply make modern updates to your existing home, Poli Mortgage Group knows how challenging it can be for individuals to finance such endeavors. The trusted lending firm, which is licensed to operate in 17 states across the East Coast, has grown into a regional authority due to its Loan Officers' ability to secure clients low rates and provide them with affordable mortgages. The group successfully maintains an A-plus rating with the Better Business Bureau and has satisfied thousands of borrowers during the last 13 years. To learn more about offered products and services, or to research interest rates, call 866-353-7654 today. 


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